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“eMaisha Pay” wins the fourth edition of the CATAPULT: Inclusion Africa programme in Dubai

After the three first editions took place in Luxembourg, this year’s special edition of the “CATAPULT: Inclusion Africa” programme was held in Dubai from 21 until 23 March in the context of the World Expo 2020. eMaisha Pay from Uganda bested eight other fintech finalists from Africa and won this year’s edition of the CATAPULT: Inclusion Africa 2022 boot camp.

eMaisha Pay is a mobile platform that leverages machine learning, alternative data and psychometric parameters to credit score small and medium-sized enterprises (SMEs) in Africa. This model makes it possible to serve SMEs that had no access to finance in the past.

CATAPULT: Inclusion Africa is a series of fintech development programmes managed by the LHoFT Foundation, Luxembourg’s Fintech hub to drive technology innovation in Luxembourg, and funded by and created in collaboration with Luxembourg’s Development Cooperation.

The fourth edition of the CATAPULT: Inclusion Africa welcomed nine startups from six countries: South Africa, Nigeria, Ivory Coast, Zimbabwe, Uganda and Ghana. During the three-day workshop series, expert speakers and mentors from Luxembourg and the United Arabic Emirates supported the selected firms in developing their businesses and achieving their inclusion goals. The workshops furthermore allowed them to create synergies between each other and to network with partners, sponsors, investors, Microfinance institutions (MFIs) and Public Financial Institutions (PFIs).

The boot camp culminated with a final pitch session, where the companies built on the input they had received from the partners, experts and mentors over the course of the 3-day-long boot camp in front of an international expert jury. Based on criteria such as innovation, impact and market potential, and global quality of the presentation, Sserubiri Uhuru, CEO of eMaisha Pay, delivered the most convincing project proposal.

This year’s edition was organized with support from the Alliance for Financial Inclusion as well as other key strategic partners such as ADA, AFI, InFine, DIFC FinTech Hive, PwC, Luxembourg Microfinance and Development Fund, Luxembourg For Finance, Dubai UAE Expo 2020 and Compellio.



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